2011 CHEVY CRUZE
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2011 Chevy Cruze

The all new 2011 Chevy Cruze has enough test miles on its tires to circle the Earth over 160 times. The Cruze made a lot of stops as it went around the globe, each one seemingly more punishing than the last. Chevy Cruze took on driving rain, mountains, deserts, potholes, mud, bad roads, cliffs, ice, snow, dry heat, humidity and more. After all that, it finally hit the test track and showed just how fun it was to drive. Even after 4,000,000 test miles, there's much more of the Cruze story to tell. To keep current, sign up for email updates. We'll keep you posted on every detail as soon as it becomes available. Cruze arrives in the third quarter of 2010.

Amid the financial mess that has become General Motors, we're told that the 2011 Chevrolet Cruze is coming our way, one more piece of GM's constantly improving product portfolio. Despite GM's financial drama, the Cruze refuses to get sidetracked. Good thing, because GM needs this new small car to have a firm footing in markets around the globe, including the U.S.

The Cruze sedan is being delivered to customers in European markets right now, and it has been on sale in Korea as the Daewoo Lacetti Premiere since late 2008. It will also be sold as the Holden Cruze in Oceania. Our several drives of the bowtie-badged Cruze with a variety of powertrains and transmissions in northern Spain have shown us that GM has at long last become a global thinker and planner like Honda, Hyundai, Toyota and VW.

The 2011 Chevrolet Cruze replaces the Chevy Cobalt, which ends production in its plant in Lordstown, Ohio, early in 2010, but this is much more car than the Cobalt was ever planned to be. The Cruze has handsome exterior work, while the interior is impressively good for big people, and the car also looks and feels better than the price should allow.

Going Global
Known internally as project J300, the Cruze is the very first GM car to be planned from its green light back in late 2006 as a totally global model. It's taken GM awhile to set up something as brilliantly cost-effective as this car, but it's finally here and there is now no looking back. Here's hoping it's not too little, too late.

Engineering for the J300 project has been headquartered in Germany at GM Europe's headquarters in Rüsselsheim, Germany. All design work has been led by the international team in Incheon, South Korea, at the former Daewoo facility, with designers Dave Lyon and Taewan Kim presiding (love the BMW 3 Series-style taillights also found on the recently sexed-up Citroën C5). Cruze production is cranking full steam at a plant in Bupyong, South Korea, and will soon also rev up in St. Petersburg, Russia, and Shenyang in China.

With today's globalized perspective, all this makes the Cruze GM's most significant car ever. Provided economies in key markets pick up in timely fashion, annual worldwide sales of the Cruze could easily top 1 million vehicles. The best year for worldwide Chevy Cobalt sales came in 2005 with 148,949 sales; the total dipped to 118,349 in 2008. The Cruze has been given the task of exceeding these numbers in the U.S. alone.

The image of the car depends on the market you're talking about. In Southeast Asia (and perhaps in China as the Buick Cruze), it's a family's dream car. In Korea or Russia and Eastern Europe, it's a solid midmarket player, a clear notch above the Korean brands or VW-based Škoda. In Europe and Australia, the Cruze is the smart, well-finished alternative with big-car room and small-car practicality. For us in North America, the Cruze needs to steal customers from the Japanese, the Koreans, and from the Ford Focus.

Is It the Hit It Needs To Be?
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